MC Manufacturing was presented with a design brief with three major requests for the design:
- The design was required to assemble and dismantle quickly by a single person
- Pack down into small cases for easy transportation to multiple events
- Lastly, be easy to reconfigure for different event floor spaces and shapes.
The structure needed to adapt to different dimensions of the spaces contracted for fairs and events throughout the year: 3x2m, 2x2m, 3x1m.
In addition, storage areas should be included both to help present the products and to store them safely at the end of the day.
The final design included a 3x2m L stand with a height of 2.75m next to a counter, all made with the T3 Frame system with magnetized graphics made of 2mm PVC with 4/0 full-colour direct printing.
Both the storage room and the integrated shelves and the counter managed to satisfy the objective of selling dermatological products with their actual exposure.
The assembly and installation of this exhibition stand, in the format of 3m x 2m with a supporting counter, took 1 person under three hours to complete without the use of tools or levers at any stage. In this time the graphics were mounted, lighting was installed and the flooring and carpet were laid.